Royal Challengers Bengaluru stand as the most valuable IPL team in 2026, based on the latest IPL Brand Valuation Study released by Houlihan Lokey. The report states that the Indian Premier League’s (IPL) total business value has increased by 12.9% to USD 18.5 billion, while its stand-alone brand value has risen by 13.8% to USD 3.9 billion.
This growth reflects the expanding commercial pull of cricket, the rising digital fan base, and the strong identity each franchise has built over the years. RCB became the most valuable team in 2026 after finally lifting the coveted trophy, ending an 18-year wait. The study also lists all 10 franchises with their updated brand values, showing where each team stands in financial and branding terms.
Below is a clear breakdown of the most valuable franchise in the IPL and the nine others that follow.
Most Valuable Team in IPL – IPL Brand Value Report
#1 Royal Challengers Bengaluru – USD 269 Million
Royal Challengers Bengaluru (RCB) finally delivered the season their supporters had long hoped for. After reaching multiple finals and falling short, they secured the trophy this year by defeating the Punjab Kings in a tense final. Rajat Patidar led the side confidently, and the team held its nerve at key moments.
They have reached the playoffs five times in the last six years and have displayed utmost consistency. Their brand value rose from USD 227 million to USD 269 million, which is an 18.5% increase. The title win and renewed fan sentiment strengthened their brand identity further.
#2 Mumbai Indians – USD 242 Million
Mumbai Indians (MI) remains one of the strongest cricket brands and climbed from fourth to second this year, with a brand value of USD 242 million, up from 18.6% from last year. They finished fourth and returned to the playoffs, showing improvement after uneven seasons.
Their five titles offer legacy strength, and the presence of recognisable players keeps their identity familiar. Even without a trophy since 2020, commercial demand for their matches, merchandise, and partnerships remains strong.
#3 Chennai Super Kings – USD 235 Million
Chennai Super Kings (CSK) hold a brand value of USD 235 million, placing them third on the list. They recorded a year-on-year increase of 1.7%, but their on-field campaign was difficult. They finished last this season, a rare outcome for a team known for consistency.
Ruturaj Gaikwad began the season as captain before an injury led to MS Dhoni returning to the role. Their history, fan loyalty, and five IPL titles keep their brand strong despite the setback.
#4 Kolkata Knight Riders – USD 227 Million
Kolkata Knight Riders (KKR) have a brand value of USD 227 million. They won the IPL in 2024 but released the winning captain, Shreyas Iyer, ahead of the IPL 2025 auction. Their ownership, which includes Shah Rukh Khan and the Mehta Group, boosts their global visibility.
The franchise’s presence across multiple T20 leagues expands its recognition. Although this season’s performance did not match last year’s title run, their identity and popularity still remain strong.
#5 Sunrisers Hyderabad – USD 154 Million
Sunrisers Hyderabad (SRH) entered the season with high expectations after finishing runners-up last year. They added Ishan Kishan to strengthen their batting lineup, but could not find consistent momentum and finished sixth with six wins.
Their brand value rose to USD 154 million, up by 1.3%. Previous success and participation in big matches support their stable brand presence.
#6 Delhi Capitals – USD 152 Million
Delhi Capitals (DC) made several changes before the season. They released Rishabh Pant, appointed Axar Patel as the captain, and bought KL Rahul for INR 14 crore. They started strongly with five wins in seven matches, but faded later and missed the playoffs.
Their brand value is USD 152 million. Long-term brand strength depends on developing consistent leadership and identity.
#7 Rajasthan Royals – USD 146 Million
Rajasthan Royals (RR) finished second-last this season with just four wins. Riyan Parag led part of the campaign due to Sanju Samson’s injury. They reached the playoffs twice in the last five seasons, but fell short by a long distance this year.
Their brand value stands at USD 146 million. Their identity as the first IPL Champions holds emotional value, but consistent performance is needed for growth.
#8 Gujarat Titans – USD 142 Million
Gujarat Titans (GT) finished third in the league with nine wins. Sai Sudharshan scored 759 runs to win the Orange Cap, and Prasidh Krishna claimed the Purple Cap with 25 wickets. This marked the second time the Titans produced the winners of both awards in the same season.
Their brand value is USD 142 million, up by 0.7%. GT’s competitive strength since their debut has created a recognisable identity.
#9 Punjab Kings – USD 141 Million
Punjab Kings (PBKS) reached the final and narrowly lost to Royal Challengers Bengaluru. This marked their second IPL final. Shreyas Iyer, who was signed for INR 26.5 crore, played a major role.
Their final run and nine wins lifted their brand value to USD 141 million, a 39.6% rise, which is the highest growth among all 10 teams.
#10 Lucknow Super Giants – USD 122 Million
Lucknow Super Giants (LSG) are placed 10th with a brand value of USD 122 million. They finished seventh with six wins in the season. The franchise signed Rishabh Pant for INR 27 crore, and their brand value grew by 34%, which is the second-highest increase. Despite missing the playoffs for two consecutive seasons, their identity continues to develop.
Final Take:
Royal Challengers Bengaluru rank as the most valuable IPL team in 2026. Their long-awaited title strengthened their emotional story and brand momentum. Mumbai Indians and Chennai Super Kings remain strong forces near the top. The most valuable team in the IPL shifts every year based on performance, fan connection, and commercial strategy.
Why IPL’s brand value keeps rising as a whole?
The IPL’s brand value keeps rising because it delivers entertainment, competition, and commercial growth year after year. The league mixes cricket with showmanship in a way no other tournament matches. It brings together global stars, young Indian talent, music, fan culture, and major corporate sponsorships. Every season feels like a festival, and that consistency drives its value upward.
Broadcasters pay huge sums to secure media rights because the IPL attracts massive viewership across TV and digital platforms. Streaming companies compete for rights because the tournament guarantees engagement and advertising revenue. Sponsors also line up because teams and players provide strong visibility and market reach. The league runs in a short, high-impact window, which keeps excitement high and avoids fatigue.
Franchise values rise as teams build loyal fan bases in their cities and across the country. Fans follow their favourite players, celebrate team identities, and engage deeply on social media. The league continues to evolve with new talent, marketing, and presentation updates. As long as the IPL keeps innovating and entertaining, its brand value will continue to grow.
